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How We Work

Globalization, regulation, competition, emerging technologies - there is no shortage of issues facing companies doing business in Canada today. Take online gaming, for example. While land-based gaming is already a popular past time for Canadians, consumers have also embraced online gaming as a form of legitimate entertainment.  So why are the bigger and more popular offshore operators unregulated in the country? If governments are moving to privatize its casinos, why not online gaming?

micWhen it comes to television, broadcasters remain under pressure from both US and specialty channels, as it is becoming increasingly harder to keep viewers entertained with Canadian content when preferences skew more towards American comedies or HBO series. Canadian broadcasters are supposed to reflect Canadian attitudes, opinions, and ideas, but the playing field is hardly level when it comes to program development. Add in relationships with the CRTC, cable companies, and the government, and it’s not hard to understand the numerous challenges this industry continues to face.

Negotiating political issues and regulatory regimes in Canada can be a bit of a minefield. While we believe there are tremendous opportunities to do business in Canada, navigating our political system and media environment is not for the faint of heart - the legal and regulatory complexities require a specialized proficiency in public affairs and communications. And experienced counsel can make all the difference.

building1That’s where we come in. TRM Public Affairs provides a full range of services to a variety of Canadian and international clients, from public affairs and government relations counsel and stakeholder relations, to issues and crisis management, regulatory advice, communications strategy, media relations, public engagement, and strategic procurement services.

Our strength is our size. We are nimble and flexible, able to plug ourselves into existing teams to provide subject matter expertise for as little or as long a time as is required. We can scale up or down depending on the nature of the project, and we also maintain a network of relationships with associates experienced in procurement, legal counsel, and social media, should clients request highly specialized services.

building2Specific to gaming, TRM Public Affairs provides project management support for jurisdictions or private companies interested in getting into the gaming industry in Canada.

And lastly, we are careful about the work that we take on, as our priority is our clients’ success. Our involvement is guaranteed in every file, so we will never bite off more than we can chew. We want to build relationships for the long-term and we dedicate our time and resources accordingly.